Attractors for Logo Design
Attractors should be echoing with consumer’s need which is necessary condition of this logo-design. What the disaster’s consumer need? In other words, how can my logo make him realize they need something in order to understand the disaster? Attractors are waking up the desire of needy consumers. They should be echoing with consumer’s understanding. Not too deep, not too shallow….something that grab my attention…
“The scars of memory” an installation by Ghanaian artist Kofi Setordji at the Ecumenical Centre in Geneva, Switzerland, 2003.
“Face” matters….
“A being is a human being and it is as a neighbor that a human being is accessible – as a face.” —- Levinas
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